News July 2013

Naming with Personal Names: Boring or Interesting?

A company’s name is its calling card. Naming strategies do vary, but a significant percentage of company names always include first or last names.

Companies established in late 19th or early 20th century often use the surnames or the full names of their founder(s) to honour their heritage. This practice is very popular across a variety of industries (especially among luxury fashion labels and professional services) where the founder’s talents and expertise are of high value.

15 Brands Named with Personal Names