News April 2013

Linguistic Check Suggests Different Interpretation of PPR's New Name Kering

PPR, one of world's largest luxury groups, announced in March that it will change its name to Kering. 

“Changing our identity is the logical and necessary outcome of the Group’s transformation. More than just the change in scope or activity that this new name reflects, it expresses the Group’s new identity and our corporate culture”, said Chairman and CEO, François-Henri Pinault.

The group's press release explains that