Frequently Asked Questions


As more and more brands now operate globally, it is essential that their brand names be appropriate for the local languages and cultures in countries in which they are present.
Linguistic screening checks for pronunciation, sound, similar or identical words or brands, evocations/ associations, as well as provides an overall evaluation based on the feedback of native speakers of local languages and dialects, thereby avoiding similarity with existing brands or words, undesirable meanings, negative associations, pronunciation problems and more.
A linguistically and culturally appealing brand name is an essential starting point to build a strong and valuable brand.

1) Contact Us
Submit a list of brand names as well as the languages/dialects for screening. Please provide customized survey questions if applicable.
A username and password will be created to enable the viewing of real-time results as well as the final reports. (Agencies, please click here to register http://www.thebrandchecker.com/user/register/agency)
2) Survey Launch
We will create the survey on the platform. Upon your approval, it will be launched, calling on the linguistic experts in the relevant languages/dialects.
3) Results
The results of the linguistic check can be accessed in real-time. Final reports can be generated and downloaded with a summary of comments, pie charts, regional comparisons, and audio recordings.

Linguistic experts are native speakers of the local language/dialect and are residents in the specified country. They may be linguists, cultural experts, academic or commercial professionals that have been through a vetting process.
We normally recommend 3 or 5 linguistic checkers per language/dialect, but it can be customized based on your request.

We have a set of default survey questions that are commonly used for linguistic screening, which cover pronunciation, sound, similar or identical words or brands, evocations/ associations, and an overall evaluation.
We can also set up a customized survey if you require.

The results of the linguistic check can be accessed in real-time using your username and password. Final reports can be generated and downloaded with a summary of comments, pie charts, regional comparisons, and audio recordings.

Results can normally be returned within several days. If this is not possible for specific languages/dialects requested, our team will inform you of the expected time for completion.
The brand names to be tested are only available to The Brand Checker team, the linguistic checkers, and the client/agency, under strict confidentiality agreements. Information provided will not be disclosed or used for any other purposes.

Register on the website, and email us a copy of your resume. Upon our approval of your application, you will regularly receive email invitations to join surveys in your language/dialect that can be accessed using your username and password.

You will receive an email with a link you can follow to sign in and complete the survey. Surveys must be completed in a timely manner and provide quality feedback.

You will be paid per survey according to a specified rate and payment schedule via bank transfer.